Top 20 Beauty Product Trends for 2018
As 2018 progresses, I have seen a rise in MUAs and beauty experts. This is no coincidence. Women, and men, these days are a lot more conscious of the type of beauty products they are using on their skin and whether or not these are beneficial. With this awareness comes a rise in new makeup trends and products. To help you stay on top of the latest cosmetic trends 2018, I have listed the top 20 beauty products to watch out for below.
Highlight – Glow Up
While there’s no mistaking that contouring and highlighting have been part of makeup since the beginning, I have recently noticed a new trend where no makeup look is complete without a significant amount of sheen spread across your cheekbones. Celebrities, such as Lupita Nyong’o and Gigi Hadid are regularly showing off their glowing and luminous skin, giving us real-life makeup goals. Charlotte Tilbury’s Hollywood Flawless Filter is my favorite highlighter. Get it from Nordstrom.com
Foundation – In All Shades
With the recent increase in cosmetic products available on the market, I have also seen that there is a greater variety offered. The makeup trend of 2018 seems to be that everyone should be able to match their foundation to their skin tone. Hourglass Vanish Seamless Foundation in its convenient stick delivery system is currently one of my favorites. Available at Netaporter.com
Lip Scrubs – Facial For Your Lips
Chapped or peeling lips are out this year! Everyone is trying to obtain kissable, soft lips using lip scrubs in 2018. Terry Baume de Rose lip scrub is a cult favorite among beauty editor and has been my go to for years. Available at Bloomingdales.com
Moisturizer – For Effortless Skin
As you know, good skin is the key to having flawless makeup. Working with a clean canvas ensures that your painting will turn out great. Moisturizing and keeping your skin hydrated is advocated by celebrities makeup artists, such as Charlotte Tilbury and Jeffree Star.
Mud Masks – To Eliminate Pores
Mud masks have been trending due to their ability to close pores and remove blackheads. Plenty of models and beauty gurus can be seen using these on Instagram.
Hair Oil – For Luscious Locks
Hair oil is one of the essential trends 2018. A-listers like Sofia Vergara and Kerry Washington are constantly flaunting their thick locks, urging women like me to run and purchase oils that will give us the same look.
Hair and Skin Vitamins – Because… Science!
Not only have makeup products seen an update, but medical science has been through recent advancements as well. Because of this, most doctors now advise women with dull skin or thinning hair to take fish oil and Vitamin E capsules for these problems.
Holographic Nail Polish – For Shimmer Everywhere
One recent trend in nail art is holographic nail polish. This polish provides your nails with an unearthly glow and can frequently be seen modeled on Kylie Jenner’s nails.
Mink Lashes – For the Diva in You
Mink lashes are one of the more expensive beauty trends of 2018. However, if you do manage to purchase these falsies, you will be using the same product as celebrity makeup artist Huda Kattan.
Real Hair Makeup Brushes – The Ultimate Luxury
While these brushes are sure to cost you a pretty penny, you must remember that they will be an investment for many years to come. I don’t see this trend dying down anytime soon. Check out the La Mer The Powder Brush at Neimamarcus.com
Eyelash Tinting Kits – Naturally Glamorous
2018 brings a wave of relief for women who want naturally thick and dark eyelashes. Now, instead of using falsies you can just perm and tint your eyelashes. These kits are available online or at your local salon. However, you should try to learn more about this trend before adopting it to avoid any problems.
Bronzer – Ideal Sun-Kissed Skin
Although bronzing was a trend in previous years as well, 2018 has taken it to another level. Models, such as Alessandra Ambrosio and Miranda Kerr use bronzer on their bodies as well as their face. This helps to give them an even look everywhere.
Skin Oils – Dewy and Healthy Skin
One of the most lusted after features is healthy, youthful looking skin. Makeup companies like Farsali Care have now made it possible for women to achieve this look at home instead of visiting salons. Skin oils provide you with dewy and fresh skin and are sure to be popular for a long time.
Lip Tint – For All-Night Partying
Eating or drinking at parties used to be a big no-no. However, now you can enjoy yourself without any fear of your lipstick fading. Lip tints kits are promoted by big names like Kylie Jenner and Jeffree Star. They provide long-lasting color and do not stain glasses or utensils. I am loving the one by Kjaer Weis from Cult Beauty.
Brow Kit – Arched to Perfection
Thinning or not done eyebrows are a thing of the past. Your makeup is not considered to be complete unless your brows are perfectly shaped and filled in. Plenty of big cosmetic companies like Bobbie Brown and Anastasia have come out with their own brow kits to give you the ideal arch.
Contouring Stick – Angles and Edges
Many new cosmetic companies, like Rihanna Fenty Beauty, have launched contouring sticks. These are easy to use and come in a wide variety of shades. Unlike previous years when only powdered contouring shades were available, there is now the option of cream based products as well. These are sure to take over the beauty industry.
Primers – Prep Your Skin
Getting good skin that requires little makeup seems to be a common trend in 2018. There are many different types of primers available these days, all the way from creams to oils. Many beauticians are promoting these primers and believe that they improve the condition of your skin with prolonged usage.
Organic Sunscreens – For Naturalists
Using natural products can be beneficial for your skin and as well as the environment. These type of products are becoming more popular as we all become more aware of the impact chemicals have on our skin. In the future, as awareness increases these products are likely to see a further surge in sales.
Eye-Shadow Palettes- All in One
Palettes have been trending this year in all types of beauty products. They not only help you with storage but can also cost less than buying each shade individually. The eye-shadow palettes seen trending in 2018 include the Huda Beauty rose gold kit and the Anastasia Beverley Hills Eyeshadow palette.
Lip Plumpers – For that Juicy Pout
Lip plumping kits have been selling fast across the world. Instead of undergoing extensive surgical procedures, most women are opting to use a lip plumper that will provide them with a similar look at a fraction of the cost.
While the top 20 list above does not include all the cosmetic products that are being introduced into the makeup world, it does provide you with some of the latest trends that have everyone talking. Let me know of your favorite makeup craze in the comments below.
