As stated on their website, the brand’s philosophy is that the world doesn’t need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. If you haven’t tried this brand yet, now is your time to get your hands on their curated collection. Jones Road Beauty offers a variety of uncomplicated makeup products and skincare essentials that are truly worth spending on. From their face, lips, skin, eye products, and makeup tools, we bet that there is something you’ll fall in love with. With that, check out our Jones Road Beauty Favorites below.

Jones Road Beauty Favorites

Through the years, the beauty industry is growing non-stop. You can see in the news the celebrities and influencers establishing their own brands to reach more audiences. I feel that it’s hard to keep track. But that doesn’t stop us to support these brands. As a makeup lover, one of my go-to brands is Bobbi Brown Cosmetics. After saying goodbye to her namesake beauty label last 2016, makeup icon Bobbi Brown launched Jones Road Beauty in 2020. For her comeback makeup brand, she became a sensation on TikTok while personally promoting the products.Many influencers are raving about how good and clean the products are (everything is free of 2,700 harmful ingredients btw).

Shopping and Info’s Jones Road Beauty Favorites

Jones Road Miracle Balm

The Miracle Balm is the cult fave in their collection. For the days you feel like you just want to be laidback, this creamy balm can help you achieve the no-makeup makeup look. This creamy balm is infused with JoJoba Seed Oil which is an effective hydrator for all skin types. It also has a wash of soft-focus moisture to perfect and enhance the skin for an all-over glow. What we like about this light-reflecting super product, is that it’s super versatile and is simple to use. For an instant refresh, you can wear the Miracle Balm alone or layer it on top of a foundation.

Jones Road What The Foundation

Not to be dramatic but this product is to die for! “WTF” is a tinted moisturizer in balm form that meets the traditional foundation. It blends seamlessly into your skin, leaving you with a fresh, even, and hydrated complexion that looks like your skin on its best day. Talk about the “your skin but better” look throughout your wear. Formulated with skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate. It works flawlessly with their Face Pencil; and offers buildable, light-medium coverage. WTF is a first-of-its-kind innovation in the clean beauty space.

If you want to get your hands on WTF, you can choose from their 12 shades from “Porcelain,” the fairest shade, to “Espresso,” the deepest shade in the line. Best to pair with Jones Road’s The Spatula and with The Detail Brush.

Jones Road Beauty Favorites — Shop WTF for $44

Jones Road The Face Pencil

We know you can’t believe it – a pencil for your face? Wow! What we love about this is that it doesn’t tug on the skin. This face pencil is a makeup artist’s dream..but simple enough for a newbie to master. Ideal to cover everything that needs covering like redness and dark spots, correct discoloration, and lighten dark circles- while remaining virtually undetectable. Formulated with a clear base for no chalky undertones. You can pair this with the Jones Road The Sharpener and the Jones Road Light Moisture Cream.

Jones Road The Mascara

Keep your lashes in full volume with Jones Road’s fundamental mascara in Pitch Black. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. The Mascara separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural or layer to go bold. Great to pair with The Best Pencil and The Best Eyeshadow.

Bobbi’s Tip: “We thought an actually-clean mascara that met the pickiest makeup-artist standards was impossible. It’s not. After applying, use your index finger to push your lashes upward. Hold for a moment and release for a bright-eyed look without an eyelash curler.”

Jones Road Cool Gloss

If you’re a big gloss fan, perhaps you can add the Jones Road Cool Gloss to your collection. Currently available in 11 shades, the Cool Gloss is a lightweight and ultra-moisturizing, lip gloss that melts into lips to plump and awaken with natural peppermint.

Bobbi’s Tip: “Moisturizes like a lip balm. (But better.) For extra shine, dab a bit of Cool Gloss onto the apples of your cheeks with your fingertips.”