Our Northern California style guide captures the region’s unique blend of laid-back coastal vibes and crisp autumn elegance—perfect for wine country weekends, city escapes, and redwood forest adventures.

Northern California Style Guide
You step into the Pacific mist that curls through the Oakland hills, a soft chill nipping through your scarf. Your car’s packed—layers, luxe textures, and those indispensable travel beauty staples: Hermès skincare, Westman Atelier, and a defining sweep of Chanel mascara. From San Francisco’s fog-kissed hills to Big Sur’s golden cliffs, Marin’s forests, and beyond to Napa and Sonoma vineyards—this is a week designed for editorial autumn.
Let’s go.
Day 1: San Francisco – Iconic City Vibes
- Outing: Wander Union Square’s luxury boutiques and then ride the hills on a cable car through Chinatown.
- Look: Tailored coat, cashmere turtleneck, sleek boots.
- Beauty: Hermès Rose Jam Body Oil, Westman Atelier Vital Skin Foundation Stick
Day 2: Marin – Golden Gate & Coastal Forests
- Outing: Cross the Golden Gate, hike Mount Tam’s ridge trails, grab a coffee in Sausalito.
- Look: Layered sweater, utility pants, comfortable sneakers.
- Beauty: Hermès Face Cream, Westman Atelier Baby Cheeks Blush, Chanel Mascara.
Day 3: Big Sur – Rugged Coastal Serenity
- Outing: Drive Highway 1 to Big Sur, stopping at Bixby Bridge and McWay Falls.
- Look: Knit midi dress, windbreaker, ankle boots.
- Beauty: Hermès Sunscreen SPF 30, Westman Atelier Squeaky Clean Lip Balm
Day 4: Napa – Vineyard Wanderings
- Outing: Morning tasting at a light, airy winery, followed by lunch overlooking vine-lined valleys.
- Look: Silk blouse, tailored culottes, loafers.
- Beauty: Hermès Body Oil, Westman Atelier Vital Skin Foundation Stick, Chanel Mascara.
Day 5: Sonoma – Historic Plaza & Artisanal Tastings
- Outing: Stroll Sonoma Plaza’s historic grounds, boutique shops, and artisanal food spots.
- Look: Wrap dress, chic ankle boots, structured tote.
- Beauty: Hermès Body Lotion, Westman Atelier Baby Cheeks Blush, Chanel Mascara.
Day 6: Sonoma Countryside – Olive Grove & Vineyard Paths
- Outing: Cycle through olive groves or explore hidden vineyard trails, stopping for picnic bites among the vines.
- Look: Breathable jumpsuit, slide sandals, sun hat.
- Beauty: Hermès Body Cream, Westman Atelier Lip Balm, Chanel Mascara
Day 7: Northern California Style Guide – Farewell Brunch in Healdsburg & Drive Back via Point Reyes
- Outing: Brunch in Healdsburg, then detours through Point Reyes for ocean views before finishing the day back in San Francisco.
- Look: Lightweight trench, cropped trousers, loafers.
- Beauty: Hermès Body Cream, Westman Atelier Lip Balm, Chanel Mascara
Northern California Style Guide : Beauty Essentials
- Hermès skincare & scent – each product delivers texture-rich luxury and subtle glow.
- Westman Atelier – the clean-luxe trio I trust for foundation, blush, and hydration.
- Chanel Le Volume Mascara – effortless volume, always on-point for every mile.
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