Why Do Brands Need Influencer Marketing?
Why do brands need influencer marketing? In 2015 Adweek had an article that mentioned influencermarketing as one of the up and coming ways brands were benefiting because there were a surplus of influencers in 2015 and it was an arbitrage which meant “a chance to make a large profit with a small effort.”
The same article mentioned influencer marketing was great for #Googlesearch and #SEO and that influencer marketing is trackable and targetable.
Cut to the present 2018 and it’s more important than ever to embrace influencer marketing. Brands and corporations have budgets for influencer marketing. Influencers are continuing to engage with their audiences, brands and corporations have no choice, but to find a way to manage their influencer campaigns and incorporate the programs into their busy schedules while helping manage them with certain influencer software tools.
Learn more about influencer marketing strategies by downloading my free guide on 5 Things to Do Before Hiring An Influencer.
