Out with the loud, in with the low-key. Check how “Quiet Luxury” is dominating fashion this 2023.
In this post-pandemic era, many things are going on, especially in fashion. In case you’re not familiar with the term ‘quiet luxury’, this is the latest movement taking the fashion world by storm this 2023. It tends to be “less is more”. This term is synonymous with elevated basics. We saw this low-key approach to luxury dominating the recently concluded runway shows. Brands that previously embraced the ‘logomania’ fever presented more pared-back styling this season. From Balenciaga’s logo-free bags to Loewe’s shoulder-slung suede totes in understated hues. Other brands like The Row, Bottega Veneta, Khaite, Loro Piana, Gabriela Hearst, Brunello Cucinelli, Valextra, and Delvaux understood the assignment. The popularity of Bottega Veneta’s totes, which are identified by the brand’s buttery woven leather instead of obvious branding, is a case in point.
Quiet luxury is positioning not on the center that conveys social status or class unlike “loud luxury”. The super elites prefer this trend because those fashion houses offer products with subtle style, and only those with a trained eye, or that belong to the same wealthy circle, will recognize the products. They want a dress that whispers anonymously chic. Brands that do this focus on heritage, quality, and craftsmanship.
If you plan to start on your own “quiet luxury” look, we pin down some stylish pieces that can help you accelerate your way into building your outfits.
BRUNELLO CUCINELLI
KHAITE
LORO PIANA
